Advantages
Unlike social communities "grown" in Internet and then adopted for mobile using, GSMFuns 2.0 service was developed for mobile phones users.
Main commercial advantages of the service:
Record volumes of wap-traffic generation:
• 67 GB monthly with audience of 48,000 of registered users and 50,000 of guest visits. Registered users provide 70% of traffic;
• 54% of total traffic generated by users is photos uploading and viewing, 20% - audio albums, 15% - communication in forums and chats, and 11% are generated by video uploading and exchange.
Steady and constantly growing community of loyal users, forming stable core of audience:
• 3000 daily users with 25000 the base of users;
• 10,000 visits at least once in a week during the test month;
• 17,000 were minimum once for a selected month.
Universal and easy to control platform for advertising:
• Context banner advertisement on inner services of the system, as on wap, so on web-part;
• Inner systems of messages distribution, allowing to attract user’s attention to new services;
• Forum as an instrument for new services promotion;
• Ability of forum integration with sites on mobile content trade.
At the moment, the first company-operator launched GSMFuns 2.0 as branded service is Ukrainian mobile operator «Kyivstar»:
For the first four months of work the number of internal messages sent by users exceeded one million, more than 30 thousands of photos were added to personal albums;
More than 20 thousands of registered users added in the service approximately two thousands of audio and video files;
For two weeks of work of mobile forums more than 1000 topics were created, and more than 20 000 messages left;
Wap-traffic volume for the first four months of work broke all records of mobile providers dealing with volume media-content promotion.
Except its direct function – traffic generation, GSMFuns 2.0 is an ideal platform for new services promotion, contests and quizzes conducting, holidays and parties organization for service users.
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